In a Nutshell
This mobile interface is created for Lillo
Scarantino's custom-made shirt factory,
with the intention of elevating the tailoring
services by developing an e-commerce to become accessible and reach more
potential customers while creating a
unique experience for both local
customers and to acquire new ones.
The main goal is to maintain the Italian
tailoring quality and tailored experience
becoming digital, accessible and more
profitable.
We commit to the best made in Italy (or to better say made in sicily) experience in an innovative way, we take advantage of the
huge market growth regarding quiet
luxury trend along with iper
personalisation.
We make digital tailored
luxury and we strive for co- creation
between lillo scarantino and its customers,
the society.
Project Overview
ERA 1: CAMART
Back in the 60s the sociocultural Sicilian background allowed the shirt factory to easily enter the local market. Factors such as the post war effect, and the economic boom, along with the know how of the founder of the company created a business that was running as a staple in the city.
ERA 2: MEDEA
The second generation enters the business, on one hand the commercial side has witnessed a business development across sicily, and some recognition in Italy thanks to participating in fairs.On the other hand, the business has not been able to resonate with new target clients, and the new generation.The company is being cannibalised by the company itself as it is not able to innovate and reach new customers due to the lack of savoir fairs in the communication.
Competitors Analysis
Design Thinking Process
These findings help in understanding the gap in the market and potential opportunities for improvementand innovation.
User Interview / Survey
User Personas
Manfredi divides his free time between sporting activities such as tennis and the gym and relaxing activities such as listening to music, reading and travelling.
In fact, it was while travelling that he discovered the value of handicrafts from different countries, especially those in the field of fashion, for
which he tries to buy custom-made shirts and coats.
What attracts him to choose a made-to-measure garment over an indestructible one are factors linked to the experience and emotionality of the moment, in fact the ritual of taking measurements, the wait at the tailor's and the recognition of having a unique garment drive him to purchase and search for this fashion niche.
While associating made-to-measure with energy and comfort, Manfredi does not decide to wear made-to-measure on a daily basis, but continues to associate made-to-measure with important occasions!
Claudia loves all things design, which is why she attends many art exhibitions and museums, and prefers to take trips out of town in her spare time.
She is also a wine-tasting enthusiast, loves to read a lot and travel. She loves to collect unique pieces and therefore prefers to wear unique and good quality clothes, for her an experience is really important, in everything she does..
Claudia believes that the experience that can be lived through a made-to-measure garment is unrepeatable and unique, a memory that she will always carry with her, which will resurface every time she wears the
garment; she often buys made-to-measure shirts, not only for the quality, but also because she can buy a
product that is not dictated by the standard shirts for women, in fact she prefers oversized shirts.
For her, it is very important that certain crafts such as craftsmanship and made in Italy do not disappear with the advent of fast fashion and fashions that change very quickly.
Behind a made-to-measure garment for her there is always a story to be told and a new world to be discovered.
